On April 18, the new Lixiang L6 was launched, why did the cumulative order exceed 10,000 units in just 72 hours?
The answer is obvious, the ability to extend the range and the affordable price are his magic weapons.
The Lixiang L6 is a five-seater luxury SUV positioned as a family under Li Auto, which is benchmarked against the Porsche Cayenne.
First of all, the appearance of the ideal L6 follows the iconic star ring design of the L series, and is equipped with dual-motor four-wheel drive, CDC sports suspension and rear five-link suspension as standard. The ability to extend the range is even more gratifying. It is equipped with a range-extended electric system based on lithium iron phosphate batteries, a 1.5T four-cylinder range extender, a 36.8 kWh battery, and a 60-liter fuel tank, achieving a CLTC comprehensive range of 1,390 kilometers and a CLTC pure electric range of 212 kilometers.
Secondly, for the first time, the price of the Ideal L6 is so affordable. The length of the car is 4925mm, the wheelbase is 2920mm, the interior space is large, the interior design adopts a simple design style as a whole, and the four-screen interaction of the whole car dashboard + HUD + two screens creates a warm family atmosphere. The two versions of Pro and Max have a unified retail price across the country, and the difference is only in the intelligent driving, audio and refrigerator.
Urban electricity, long-distance power generation, this is the meaning of range extension, and it is also the biggest element of the ideal L6 explosion. Therefore, the ideal L6, which is more luxurious, more comfortable, more intelligent, safer and more cost-effective, can exceed 10,000 orders in just 72 hours.
What happens to the subsequent sales? Let wait and see.